Welcome to 5 Day – Training Course
Day 2: What Exactly Is Affiliate Marketing?
Welcome back to our five-day course on Affiliate Marketing and how to make online marketing successful for you. Yesterday, we went through a primer on Affiliate Marketing, by covering what it is and why it is the most reliable way to make good money on the internet. Hopefully, you have a good idea of what it is. If you need a refresher, go back and review Day 1.
If you have not yet completed yesterday’s tasks, you should do that now.
Created your FREE Wealthy Affiliate account
Completed your Wealthy Affiliate Profile Page (upload Image and add short Bio)
Completed Lesson 1 of the Get Started Course
Before we get into our Day 2 lesson, I want you to read good primer on definitions and ideas surrounding affiliate marketing.
Let’s get started with Day 2 Lesson – What Exactly Is Affiliate Marketing?
Like everyone, you have your passions in life, your hobbies and your interests. Affiliate Marketing can turn these interests into ongoing streams of income. You might be wondering how, but trust me, MILLIONS of dollars will be transacted alone via Affiliate Marketing relationships across the Internet even as we speak.
So, do you have an interest in life? What is it you like to do? Take a note pad and write down ten things on it you would like to do if you quit your day job. Then look at that list carefully.
Go back and prioritize until you get the most passionate things in the first three positions. So what are your interests? Golf? Knitting? Fishing? Cooking? Teaching? Serving? Training, Online Marketing? Advertising? Building Race Cars? Selling Hampsters/Chinchilla Farming? Home Remodel Service? Home Taxi Group?
You can build a successful niche affiliate site around virtually any product, topic or vertical interest in the world.
Here’s an example of Affiliate Marketing at work. Hooked On Golf is a very popular niche website that is visited by many people interested in ‘anything related to golfing‘. One of the sections on the site is devoted to golf equipment.
And every one of the product links in these articles go to a merchant’s website with affiliate programs. So, how did the owner of the golf blog find all of these products to promote?
A quick Google search on the term “Golf + Affiliate Programs” reveals a large number of sites looking to promote their golf-related products and services through niche sites. The same goes for virtually any topic you can think of. If there are products to sell, there are affiliate programs for people like you to promote these products.
Here’s how affiliate marketing will work for you
This is a very important, if not the most important, factor to be considered in Affiliate Marketing. Let me explain: When Jeff Bezos founded Amazon (initially named Cadabra) in 1994, he created a list of 20 products which could be marketed online. He narrowed the list to what he felt were the five most promising products which included: compact discs, computer hardware, computer software, videos, and books.
He decided on books for several specific reasons and started selling books online through his website, out of his home in Bellevue, WA in 1995. In July 1995, Amazon.com sold it’s first book online and within 2 months he sold in all 50 U.S. states and over 45 countries, and sales were up to $20,000 per week. The rest is history, as they say.
Let me give you another example: I know a guy up in Washington State, an avid Bass fisher. He travels around the country to compete in Bass fishing tournaments. He also runs a website that makes him over $100,000 every year. All he does is write a 1,500 word article about the latest tourney he fished in, telling his readers what lures he used under what conditions, what time of day and stuff like that.
And guess what? He has a couple or three pictures of the lures AND the fish he caught with it inside the article, and when his readers click on the image or text link, the end up on a website to buy these darn things, and my buddy gets a commission for every sale.
It really does not matter what niche you decide on building your online business in, as long as you provide information people are looking for, establish yourself as an authority in that niche and people will buy any products you promote.
So, to wrap this chapter up: Give it a great deal of thought and consideration what niche you want to target.
That’s the easiest part of earning online! Technology and tools make it very easy to create a website. Wealthy Affiliate, as you will find out very soon, has one of the best website building tools, that lets you create the frame work of your site in less than 2 minutes. Of course, you will have to add content, images, affiliate links, and so forth, but the design and build of your website(s) is a piece of cake.
Choose Products To Promote:
No matter what niche you decide on, there are usually many products. Do some research to find out what the best sellers are, what the trend is an so forth. Amazon is a good source to for that. They make it easy with their category set-up, and also with the ‘Best Selling’ tag for each category. Study customer reviews, compare prices and so on.
Find Merchants with Affiliate Program:
Once you decided on the products, go and find merchants that have an affiliate program. I mentioned it earlier, but go to google and search ‘product name + affiliate program’ and you will be surprised how many companies literally begging you to become an affiliate. Having said that, there is a wrinkle to it.
Amazon operates its own affiliate program. Companies like Best Buy, Target, Dell and many others, use Affiliate Networks to handle the dealings between Merchant, Affiliate and Customer. The process to apply is simple and usually you will be approved in a matter of 24 hours or so. You can then log into your ffiliate ccount and get banners and affiliate links that include your specific affiliate ID.
Building out your Website:
Now you have everything in place to become a successful Affiliate Marketer. But your website is empty. Now it will be time to build out your website with quality content, apply the correct SEO to it, get your site indexed and ranked by Google, Bing and Yahoo.
This is another reason why I had you create your Free Starter account at Wealthy Affiliate. They will teach you many more things you need to know so you can now build out your website and generate more and more traffic to it. And believe me, there is no better place than Wealthy Affiliate.
Let the fun part begin. It will not happen over night, but with the training and support you get at Wealthy Affiliate, your website will start to rank higher and higher in the search engines. Visitors will come to your site, and the information they find on your site will convert these visitors into your customers.
What To Expect From Day 3 Lesson
Well, that’s it for today’s session. We explored what Affiliate Marketing is all about and I hope I could clarify a lot about this business opportunity.
Tomorrow, in Part 3 we’ll be jumping right into the importance of choosing the right niche and getting ready to build your first website.
Finish the Day 2 Tasks outlined below. In particular, make sure you completed watching Lessons 1 through 3 of the Wealthy Affiliate Get Started Course.
Day 2 Tasks:
1) Come up with at least 10 niche ideas
2) Complete Lesson 1 of the Wealthy Affiliate ‘Get Started Course’
3) Complete Lesson 2 of the Wealthy Affiliate ‘Get Started Course’
This concludes today’s lesson. Look forward to my email 5 Day Training – Day 3 To Success